Germany Supplants US as Country with Best Brand Image

In the 2017 Anholt-GfK Roper Nation Brands Index (NBI), an annual study which compares 50 nations around the world in a wide range of areas including culture, people, tourism and immigration, Germany’s brand image was ranked in first place, followed by France, the United Kingdom, Canada and Japan.

While Germany reclaimed the spot it last held in 2014, the US saw a significant drop in global perception, from number one to number six. France climbs three spots to second place, the UK holds onto the number three spot, and Canada holds onto the number four spot. Japan jumps back into the top five for the first time since 2011, in a tie with Canada for fourth place.